How to Optimise your Business Website for Search Engines
If you are a business owner looking to increase sales, Search Engine Optimisation (SEO) would be an attractive option. SEO is a sought-after service offered by digital marketing agencies across the UK; the goal is to put the client’s website on the first page of Google search results.
Source an award-winning SEO agency.
The best in the business can be found at kingkong.co/uk/seo-agency/, where in-house teams of SEO can work their magic on your site. There are numerous strategies to improve a site’s rankings within specific Google searches, and it can take up to 120 days to put a URL on the first page (10 search results) of Google’s results.
Keyword research
Before optimizing a site, you need to find out the top search terms consumers use when searching on Google. An SEO agency might use the top 5 search terms and incorporate them into the client’s online content, which Google notices the next time they sweep the Internet and the target website is ranked much higher.
Inserting keywords
The next step is to insert the most popular search terms in the client’s online content, including the company website and all social media platforms. Where the search terms are added is also very important; you have tags, titles, headers, subheaders, and the main text body. A good SEO team would know the best locations where they are most visible to Google and other search engines.
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Link-building strategies
Putting inbound links on the web will result in organic traffic from Google. It is a numbers game; you could commission 30 monthly articles to be posted on top blogging sites, each containing carefully crafted links that lead to your landing page. This service is called outreach blogging, and most digital marketing agencies offer this link-building strategy.
Millions of UK citizens use Google to find products and services, and if your site is on page 1 of search results, you will receive thousands of hits per month. Check out online reviews for specific digital marketing agencies to get a good idea of their performance, and choosing an award-winning agency is the best approach.
