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Every application or website developed in today’s world follows the web content accessibility guidelines. To ensure hassle-free access to application features and content on a website, the guidelines serve an important set of rules which are followed all around the world. Therefore, to make applications and websites more accessible, accessibility testing is a process that business organizations follow for their digital products. The technique helps ensure wide accessibility of digital content for individuals who suffer from visual, auditory, motor, or cognitive impairments. Let’s understand the meaning of accessibility testing and its benefits.

Accessibility Testing: Meaning

Accessibility testing refers to a process of identifying the extent to which the online content available through websites or applications is accessible and understandable by individuals with disabilities. The technique evaluates how different individuals with disabilities can navigate and interact with various digital solutions like websites and smartphone applications. Various processes are utilized including screen reader compatibility, color contrast, and alternative text for images to evaluate the accessibility of digital products and to make them more understandable.

The ultimate aim of carrying out accessibility testing is to make online digital content available to more individuals despite their disability. One can find dedicated accessibility testing tools and solutions that they can employ for the automated testing process.

Benefits of Automated Testing Procedures:

1. Enhanced user experience

Accessibility testing helps improve the overall user experience making them more accessible and understandable to individuals with disabilities. The process helps evaluate the accessibility of online content and make digital platforms like websites and applications more intuitive and user-friendly. Businesses receive information on how they can make their applications and websites more accessible to users.

2. Ensuring compliance with accessibility guidelines

The accessibility testing procedures even help business organizations adhere to the accessibility guidelines and rules as prescribed by various countries. By adhering to and complying with the accessibility guidelines, business organizations can improve the reach of their digital content and applications making them more and more accessible to a wide customer base. This compliance event helps businesses protect their digital solutions from any kind of penalties or lawsuits thereby improving their reputation.

3. Wider customer reach

With accessibility testing, business organisations can improve the overall accessibility of their applications to more and more users. With a wide reach, businesses can improve their overall customer base, ensure better customer engagement, generate higher revenue and thereby get better profits.

4. Improved website traffic

With accessibility testing, websites can even improve their user traffic making them accessible to more and more users. By identifying essential space needed for accessibility like alt text and clear heading structures, websites can be made more accessible and compatible with the SEO guidelines. This in turn improves the search rankings of a website and generates more customer traffic.

5. Mobile accessibility

Increase in the adoption of smartphones and other mobile based devices. The need for accessibility has become more imperative. Application developers and website owners have to make their digital content accessible through different screen sizes. Accessibility testing can help in making the applications more integrated and accessible across different digital platforms and mobile devices.

Conclusion

Accessibility testing as a technique is essential to make digital content accessible. Legal compliance, better user experience, wider market reach and accessibility by customers with disabilities are all the benefits that accessibility testing can deliver